Midwest Professional Woman's Group Blog

Dress for Success Midwest Professional Women's Group

LinkedIn 101

Posted by Dress for Success Midwest Professional Women's Group on October 29, 2010

I often receive questions about LinkedIn and how it works. Here are a few tips for beginners:

1. Define a purpose for joining LinkedIn. This step is extremely important and guides your activity on the site. Do you want to build a professional network? Are you looking for new clients? Maybe you would like to keep in touch with former co-workers.

2. LinkedIn is a starting point for building meaningful relationships or improving existing ones. Connections should be related to your overall purpose for using the site(see #1). You can start connecting with others. However, it will take a little elbow grease to cultivate and sustain those relationships.

3. Complete the profile. Include a professional picture, accurate description of your background, and purpose for joining LinkedIn. At the bottom of the profile page, there is a section called, Contact Settings. Select a purpose to describe your LinkedIn activity such as looking for career opportunities or networking with others.

4. Personalize your LinkedIn Public Profile link and then add it to your business cards, resume and any other networking items. The default public profile link can be long and confusing. Try to shorten and personalize it by using your name and/or initials. For example, my public profile link is http://www.linkedin.com/in/anitasantiago.

LinkedIn is a very powerful network tool and can be used by jobseekers, professionals at any level, students and retirees. These tips should help you get started even if you have limited LinkedIn experience.

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